Agiliti is a unique consultancy solely focused on addressing digital marketing operations transformation and digital marketing investment performance.

So What Is Digital Marketing Operations?

"Digital" is not just another component of your marketing mix, but a fragmented, highly specialized, complex and ever-evolving ecosystem that requires sound structure, new capabilities, an evolving culture, cross-functional processes, strategy, and the right agency and technology partnerships. 

One way to look at digital marketing operations is -- the digital operating system for your organization. Your digital OS provides governance over and guidance for the people, processes, systems and partnerships that enable the full spectrum of digital capabilities ranging from strategy to development and production, brand, content, creative, data utilization, analytics, CRM, media, mobile and social.

Internal Digital Marketing Operations

Key components of your digital marketing operations include your marketing org structure, culture, capabilities, processes, technoloy, and the integration of these elements into your broader business. Marketers must develop key capabilities and take control of aspects of the overarching digital strategy in order to keep up with today's connected and empowered consumer. 

External Digital Marketing Operations

Agencies and technology resources are more important than ever. Agencies play a pivotal role in managing the day-to-day execution and management of your digital marketing investments. They execute your over arching digital strategy, develop channel strategies, optimize tactical programs, and provide reporting and analytics. For some marketers, a centralized single agency is the right solution, while for others, a portfolio of agencies is more appropriate. Additional external resources include technology and analytics platforms for specific digital channels and needs.

The people, processes, technologies and resources employed by your agency partners are part of your digital marketing operations. Are they up to par?

Enter Agiliti ...

We partner with clients to audit, align and maximize the performance of your digital marketing operations. We assess your capabilities, org stracture and processes, audit and review digital agencies, resources and partnerships, assist in developing  overarching digital strategy, align resources with needs, and develop measurement models that correlate digital marketing activity to business results.

Feel free to contact us anytime to discuss how we can help. We'd love to talk.