What It Means to Be the Client of the Future

As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of a broad base of digital capabilities and cross-functional processes, embracing data and technology, attracting key talent, evolving legacy culture, and managing a portfolio of agencies, media and technology partners. My presentation at eConsultancy's JUMP conference last week in NYC included some of the best practices and common pitfalls that marketers experience on the journey to becoming "the marketer of tomorrow".


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