Category Archives: Viral Marketing

United Airlines Breaks Guitars, Can Social Media Fix Them?

United Airlines Breaks Guitars, Can Social Media Fix Them?

Posted on July 18, 2009 by Jason Heller

In a moment of David v. Goliath glory, a United Airlines passenger, David Carroll of the Canadian folk band Sons of Maxwell, has become an interesting thorn in the side of United’s marketing department after his revenge video goes viral … Continue reading →

Posted in PR, Social Media, The Marketing Industry, Trends, Viral Marketing | Tagged , , , , , , | 1 Comment
Meme Me Up Scotty - Leveraging Internet Memes

Meme Me Up Scotty – Leveraging Internet Memes

Posted on June 16, 2009 by Jason Heller

Many of my readers may already be aware of my life outside of the digital marketing industry. As publisher of a burgeoning niche digital media business, I have been experiencing the other side of the proverbial coin – producing and … Continue reading →

Posted in Digital Video, Society & Culture, Trends, Viral Marketing | 1 Comment
Elf Yourself 2008 - "Viral Optimization", If You Will

Elf Yourself 2008 – "Viral Optimization", If You Will

Posted on November 22, 2008 by Jason Heller

Last year over 25 million Americans Elved themselves. Heck, even the anchors from Good Morning America Elved themselves on the air – talk about a “viral success”. Did you Elf yourself? Do you remember what brand provided the cool elfinator? … Continue reading →

Posted in Uncategorized, Viral Marketing, Web2.0, Widgets | Tagged , , , , | 1 Comment