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#PrayForJapan
This week’s Online Spin column is a call to action for the marketing industry. My heart skips a beat every time I think about the victims of last week’s devastating earthquake and tsunamis in Japan. The planet once again has … Continue reading
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Consumers Are Just Not That Into You
Seems like most marketers are still having a hard time understanding that consumers really don’t care about our brands. Sure, the Nike, Starbucks, and Apples of the world have iconic brands that consumers are truly fans of and are proud … Continue reading
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DigiDay Networks & Targeting Conferences – Data, Data, Data
Yesterday I emceed my second set of DigiDay conferences (DigiDay Networks & DigiDay Target), where execs and thought leaders gathered from the industry’s leading ad networks, optimization technology firms, data marketplaces, data exchanges, agencies, publishers, and even a few marketers … Continue reading
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Elf Yourself 2008 – "Viral Optimization", If You Will
Last year over 25 million Americans Elved themselves. Heck, even the anchors from Good Morning America Elved themselves on the air – talk about a “viral success”. Did you Elf yourself? Do you remember what brand provided the cool elfinator? … Continue reading
Posted in Uncategorized, Viral Marketing, Web2.0, Widgets
Tagged Elf Yourself, Jib Jab, OfficeMax, Viral Marketing, Word of Mouth
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All of My Online Video Dreams Are Coming True This Month
Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter! Now on to my point – First TheWB.com launched a pretty much fully baked in-content … Continue reading
Microsoft, WPP, Avenue A, Open Ad Stream – Oh My!
As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Uncategorized
Tagged Ad Agency, aQuantive, Avenue A, Digital Agency, Microsoft, WPP
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Facebook Embraces Video, While NBC Quarantines It
I could have easily titled this post “A tale of two platforms – the old and the new”… Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video … Continue reading
Posted in China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video
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