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Category Archives: Trends
Digital Experiences Are Redefining Brands
Has your company augmented its brand strategy or brand positioning within the last three years? If not, you may want to drop everything and add this as a priority on your marketing calendar for early 2012. Now is the time … Continue reading
Posted in Brands, Content, Trends
Tagged brand strategy, Consumer Engagement, content marketing, engagement marketing
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Enough With The Cloud Already – Long Live The Cloud
Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of “the cloud.” For those who don’t care about the minor details (most people), for practical purposes the cloud is just the Internet. You use the … Continue reading
Posted in Connected TV, Content, Interoperability, Trends, TV
Tagged Cloud Computing, Connected TV, Hulu, Internet TV, Netflix, Smart TV, SmartTV, The Cloud
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Operating in Real Time: How Far Away Are We?
Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading
Agencies As DMP’s
Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading
Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends
Tagged Agency Holding Companies, Audience Buying, Data Management Platform, DMP, Targeting, WPP, Xaxis
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Here An Algorithm, There An Algorithm
Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading
Media And Creative’s Relationship Status — It’s Complicated
Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading
Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends
Tagged Creative, integration, Media, Media Agency
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Modern-Day Marketing Leadership
Hundreds of books and thousands of articles have been written on the topic of leadership. So there’s no need for me to pontificate on the general traits of an effective leader or whether a leader is born or made. Regardless … Continue reading
Posted in Society & Culture, The Marketing Industry, Trends
Tagged Leader, Leadership
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