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Tag Archives: Social Media
Forget about social business – become a digital business
The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now. While it was Dachis Group that coined the … Continue reading
Digital Marketing Procurement
Thanks to the organizers of Procurecon for Digital and Marketing Services and the enthusiastic marketing procurement professionals looking to bridge the gap between marketing, procurement and agencies. Below is one of my presentations on developing digital knowledge and expertise: Developing … Continue reading
Content is Currency – How Wealthy is Your Brand?
Today content is a much more valuable currency than ever before, and if you haven’t ingrained this fundamental principle into your DNA yet, you’d better wake up and get moving… Read my complete article on content in the attention economy … Continue reading
Posted in Content, Social Media
Tagged Consumer Engagement, Content, Content Currency, Social Media
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AGILITI at Internet Week
If you’re a marketer or work in any capacity in the digital marketing industry, mark your calendars – June 6-13, 2011 is Internet Week in New York. I’ll be moderating exciting panels at two OMMA events, and hope to see … Continue reading
Posted in Consolidation, Digital Entertainment, Digital Video, Social Media
Tagged Advertising Week, Online video, Social Media
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Content Is More Than King – Content is Currency
Most people don’t realize that I started my career in the music industry. Prior to my ventures in the digital marketing industry, I founded and managed a couple of independent labels and also ran a division of one of the … Continue reading
Posted in Content, Search, Social Media
Tagged Content, Content is Currency, Content is King, Content Strategy, Social Media
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The Open Graph – or – The Day Everything Changed Forever
With the announcement of the Open Graph, Facebook has once again provided an evolutionary leap for the entire industry. Publishers, brands and consumers alike will benefit from “a smarter, personalized web that gets better with every action taken”, as concisely … Continue reading
Committing Social Media Suicide – No Really, Read This
Over the last two years of explosive social media growth, I have written several times about the growing issue of information and inbox overload, and the dunbar number and ambient relationships. I’ve observed a segment of consumers going on social … Continue reading
