Tag Archives: Real Time Marketing

Assumptions Are Killing Your Digital Marketing Strategies

Assumptions Are Killing Your Digital Marketing Strategies

A few months back I wrote a piece titled "Operating in Real Time: How Far Away Are We?" I must have struck a nerve with the concept of real-time marketing because I received an inbox full of email and tweets … Continue reading

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Operating in Real Time: How Far Away Are We?

Operating in Real Time: How Far Away Are We?

Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading

Posted in Analytics, Data Driven, Datanomics, Digital Marketing Operations, Leadership, Trends | Tagged , , , , | Leave a comment