Tag Archives: Privacy

The Cost of Privacy in Online Advertising

The Cost of Privacy in Online Advertising

The Privacy Man cometh. Now it’s time to figure out who is going to payeth! The industry has formally taken a stance to thwart the strong arm of the FTC by enforcing compliance of self regulatory guidelines on data collection … Continue reading

Posted in Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends | Tagged , , , , , , | 2 Comments
The Privacy Man Cometh

The Privacy Man Cometh

While the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards,  has existed since 1999, its policies and lack of ubiquitous participation … Continue reading

Posted in Behavioral Targeting, Data Driven, Datanomics, The Marketing Industry, Trends | Tagged , , , , | 1 Comment
The Era of The Data Exchange

The Era of The Data Exchange

As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the … Continue reading

Posted in Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged , , , , , , | 4 Comments
Why Google's Chrome + IE8 Matter to You in A Major Way

Why Google's Chrome + IE8 Matter to You in A Major Way

This has been an interesting week in the quiet “browser war” that has been slowly emanating over the last few years. The leader of the pack, by a good margin, is still Microsoft’s Internet Explorer, followed by Firefox, and the … Continue reading

Posted in Data Driven, Datanomics, The Marketing Industry | Tagged , , , , , | 8 Comments
Who Ate My Cookies, Part II - or - Why Do Legislators Think The Internet Is Evil?

Who Ate My Cookies, Part II – or – Why Do Legislators Think The Internet Is Evil?

I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general. How many times do we have to drill into their heads … Continue reading

Posted in Content, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged , , , , | Leave a comment