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Tag Archives: Privacy
The Cost of Privacy in Online Advertising
The Privacy Man cometh. Now it’s time to figure out who is going to payeth! The industry has formally taken a stance to thwart the strong arm of the FTC by enforcing compliance of self regulatory guidelines on data collection … Continue reading
The Privacy Man Cometh
While the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards, has existed since 1999, its policies and lack of ubiquitous participation … Continue reading
Posted in Behavioral Targeting, Data Driven, Datanomics, The Marketing Industry, Trends
Tagged Behavioral Targeting, FTC, IAB, Privacy, Self Regulation
1 Comment
The Era of The Data Exchange
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the … Continue reading
Why Google's Chrome + IE8 Matter to You in A Major Way
This has been an interesting week in the quiet “browser war” that has been slowly emanating over the last few years. The leader of the pack, by a good margin, is still Microsoft’s Internet Explorer, followed by Firefox, and the … Continue reading
Posted in Data Driven, Datanomics, The Marketing Industry
Tagged Chrome, Google, Google Chrome, IE8, In-Private, Privacy
8 Comments
Who Ate My Cookies, Part II – or – Why Do Legislators Think The Internet Is Evil?
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general. How many times do we have to drill into their heads … Continue reading
