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Tag Archives: Online video
AGILITI at Internet Week
If you’re a marketer or work in any capacity in the digital marketing industry, mark your calendars – June 6-13, 2011 is Internet Week in New York. I’ll be moderating exciting panels at two OMMA events, and hope to see … Continue reading
Posted in Consolidation, Digital Entertainment, Digital Video, Social Media
Tagged Advertising Week, Online video, Social Media
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Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading
Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV
Tagged Media Mix, Online video, The Pool, Vivaki
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The New Online Video Experiment: Fall TV Premiers, Online
I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast … Continue reading
Posted in Content, Data Driven, Digital Entertainment, Digital Video, TV
Tagged Hulu.com, Mashup, Online video, The WB, TheWB.com, TV Online, WBlender
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Facebook Embraces Video, While NBC Quarantines It
I could have easily titled this post “A tale of two platforms – the old and the new”… Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video … Continue reading
Posted in China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video
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"Tune in" to MySpace: Quarterlife Premiers Sunday
The big budget, made-for-web series Quarterlife premiers this Sunday. You have to “tune-in” to MySpace to watch it. Point your browsers to MySpace on Sunday night to see the first web series to potentially be picked up by a major … Continue reading
Posted in Content, Digital Entertainment, The Marketing Industry, Trends
Tagged Convergence, Entertainment, Networks, Online video, Quarterlife, Studios
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Viacom Enters The Online Video Distribution Game
In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content … Continue reading
Eyelab: CBS Digital Production Studio Caters to Consumers' Online A.D.D.
There’s a lot of data out there that supports the fact that consumers have A.D.D. when it comes to consuming video content online. Today’s ‘YouTube generation’ of consumers want bite size chunks of content versus the long-form content consumed on … Continue reading
Posted in Content, Digital Entertainment, Digital Video, The Marketing Industry
Tagged CBS, Eyelab, Multiple screens, Online video, TV
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