Tag Archives: Online Advertising

To GRP Or Not To GRP?

To GRP Or Not To GRP?

Posted on April 29, 2009 by Jason Heller

As many readers of this blog know,  I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading →

Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged , , , , | 4 Comments
Mass Media Style - Online

Mass Media Style – Online

Posted on November 11, 2008 by Jason Heller

Believe None of What You Hear & Half of What You See… I don’t want to come off as negative or a holier-than-thou jerk, because I’m neither of those things - but seriously folks, some of the press releases that come … Continue reading →

Posted in Ad Networks, Audience, The Marketing Industry, Trends | Tagged , , , , , , | 2 Comments
OMMA Ad Networks Panel

OMMA Ad Networks Panel

Posted on November 7, 2008 by Jason Heller

Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel … Continue reading →

Posted in Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged , , , , | Leave a comment
"E" For Efficiency ... Well, One Day We'll Get There

"E" For Efficiency … Well, One Day We'll Get There

Posted on October 31, 2008 by Jason Heller

For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant … Continue reading →

Posted in Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends | Tagged , , , | 2 Comments