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Tag Archives: Mobile
Augmented Reality – The Future Is Now
Augmented reality, recently in experimentation mode and mocked at by many in the advertising industry as a gimmick, just grew up. Layar is the first official augmented reality app, and guess what – it’s not available for the iPhone…yet. So I downloaded … Continue reading
Posted in Augmented Reality, Mobile, Trends
Tagged Applications, Augmented Reality, iPhone, Mobile, Mobile Apps
3 Comments
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile
Tagged Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom
2 Comments
What Does The FCC Wireless Auction Really Mean? A Revolution? Doubtful…
Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction). The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new … Continue reading
As Google Bids For Bandwidth, Android Gasps For Air
Stories are hitting the web (including this one on WSJ) regarding developers’ frustration with Google’s new mobile platform, Android. As Google goes for the mobile jugular, the operating system, the early release of Android for developer review may have been … Continue reading
What The 700Mhz Auction Really Means For Us
226 applications were submitted to the FCC to bid for the airwaves that will have been relinquished by the broadcast industry as it migrates completely to digital signals in 2009. As it turns out 170 of these bids were kicked … Continue reading
Open Handset Alliance (or: If Open Source Had A King…)
Something about the fact that Google’s movements continue to hit my radar screen both bothers me and enlightens me simultaneously. Merely one week after announcing OpenSocial, a Google driven collaboration to standardize a format for applications and widgets across major … Continue reading
Posted in Emerging Media, Mobile, Trends
Tagged Android, Emerging Media, G-phone, Google, Mobile
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