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Tag Archives: Microsoft
Starting To Like The Bill Gates / Seinfeld Combo…
The TV spots weren’t thrilling me, but this longer piece of content is pretty damn funny! I was beginning to doubt Crispin Porter on the whole Gates/Seinfeld thing until I saw this. Coupled with the Mac-counter image campaign, which includes … Continue reading
Posted in Digital Entertainment, Digital Video, Marketing Links
Tagged I'm a PC, Microsoft
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Microsoft, WPP, Avenue A, Open Ad Stream – Oh My!
As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Uncategorized
Tagged Ad Agency, aQuantive, Avenue A, Digital Agency, Microsoft, WPP
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Digital Marketing Round-Up
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big … Continue reading
Posted in Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki
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The Future of Video is Audio … (Text Actually)
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies. I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily … Continue reading
Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside … Continue reading
Posted in Agencies, Consolidation, Marketing Links, The Marketing Industry, Trends
Tagged aQuantive, Brian McAndrews, Consolidation, Microsoft, Yahoo
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Convergence Is In The Eye Of The Beholder
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and … Continue reading
Microsoft Invests On The Social Future: $240MM for 1.6% of Facebook?!?
Microsoft is definitely succeeding in positioning itslef in a manner equally as blurred as the lines between media and technology themselves. No different than arch-rival Google. This move however, pegs the valuation of Facebook at over $15billion, a number that may represent the strategic value of … Continue reading
