Tag Archives: Media

Media And Creative's Relationship Status -- It's Complicated

Media And Creative’s Relationship Status — It’s Complicated

Posted on May 4, 2011 by Jason Heller

Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading →

Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends | Tagged , , , | Leave a comment
The Cloud, Channel Agnosticism, Consumer Choice -- "Media Everywhere"

The Cloud, Channel Agnosticism, Consumer Choice — "Media Everywhere"

Posted on April 15, 2010 by Jason Heller

Fast forward a generation … the concept and delineation of what is “TV” or “online” or “mobile” content will have not existed for some time. What we once referred to as a “media channel” will be irrelevant, and content ubiquitous. … Continue reading →

Posted in Society & Culture, The Marketing Industry, Trends | Tagged , , , , , , , | Leave a comment
Agency Chaos (In case you were living under a rock...or just needed one thrown at you)

Agency Chaos (In case you were living under a rock…or just needed one thrown at you)

Posted on June 23, 2008 by Jason Heller

As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why … Continue reading →

Posted in Agencies, Datanomics, Emerging Media, Interoperability, Marketing Links, The Marketing Industry, Trends, Uncategorized | Tagged , , , , , , | 1 Comment
Google + Doubleclick + Offline Extensions + Dashboard = Media Dominance

Google + Doubleclick + Offline Extensions + Dashboard = Media Dominance

Posted on October 26, 2007 by Jason Heller

Putting together the pieces of Google’s cryptic releases of information is very much representative of the flow of small packets of information through the web itself, rendering in a clear ‘bigger picture’ once reaching the final culmination point. Mediapost today reported about … Continue reading →

Posted in Data Driven, Metrics & measurement, The Marketing Industry | Tagged , , | 1 Comment