Tag Archives: marketing organization

Building a Data Driven Marketing Organization

A key characteristic of the modern marketer is to be data driven. While most marketers are engaged in data driven marketing activities (e.g., programmatic media, UX analytics, email personalization, social listening), many are struggling with the operational step of actually becoming data driven marketing … Continue reading

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Man vs. Machine: The Human Element

Man vs. Machine: The Human Element

Let’s face it — technology is sexy, exciting and alluring. However, the most essential gears that keep the digital marketing machine running are not the ad technologies, algorithms or data. Your number-one asset and the driving force that makes digital … Continue reading

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