Tag Archives: GRP

In The Beginning, There Were GRPs

In The Beginning, There Were GRPs

Posted on August 10, 2011 by Jason Heller

Once upon a time, the media landscape was a simpler place. Large-brand marketers had the ability to predict the impact of a specific level of media weight and develop campaigns around this process as common practice. Actually, this is still … Continue reading →

Posted in Audience, Brands, Metrics & measurement, Modeling, Standards, The Marketing Industry | Tagged , , , , | Leave a comment
To GRP Or Not To GRP?

To GRP Or Not To GRP?

Posted on April 29, 2009 by Jason Heller

As many readers of this blog know,  I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading →

Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged , , , , | 4 Comments
Alternative (Social) Engagement Metrics in 2008

Alternative (Social) Engagement Metrics in 2008

Posted on December 18, 2007 by Jason Heller

What is a common media key performance indicator equivalent to generating 50,000 friends on MySpace or Facebook?1,000 Digg’s? 5,000 comments on YouTube? An SEO friendly Wikipedia entry? 10,000 widget feeds? These are the new metrics of the social media age. If … Continue reading →

Posted in Content, Data Driven, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Social Media, The Marketing Industry | Tagged , , , , | Leave a comment