Tag Archives: Doubleclick

Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

Posted on February 25, 2009 by Jason Heller

In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading →

Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged , , , , , , , | 2 Comments
Multiple Attribution Protocol - Continued

Multiple Attribution Protocol – Continued

Posted on July 26, 2008 by Jason Heller

I promised more regarding the future standard of response campaign tracking via multiple attribution so here is the next, albeit short, installment. This post focuses a bit on the devil’s advocate position on the arbitrary nature of current multiple attribution … Continue reading →

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, The Marketing Industry, Trends | Tagged , , , , | 1 Comment
A New Era In Analytics Is Finally Upon Us

A New Era In Analytics Is Finally Upon Us

Posted on July 17, 2008 by Jason Heller

I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics. Why is there a resounding silence and echo when I say that? Why is the industry … Continue reading →

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, Uncategorized | Tagged , , , , , , | 3 Comments
8 Predictions for 2008 - You Know I Had To Do It...

8 Predictions for 2008 – You Know I Had To Do It…

Posted on January 1, 2008 by Jason Heller

Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve … Continue reading →

Posted in Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged , , , , , , | 2 Comments

FTC Approves DoubleGoo

Posted on December 20, 2007 by Jason Heller

I just received an alert from CNN Money that the FTC approved the Doubleclick/Google deal 4-1. It was FTC Commissioner Pamela Jones Harbour who objected to the merger and stated ‘because I make alternate predictions about where this market is … Continue reading →

Posted in Consolidation, The Marketing Industry | Tagged , | Leave a comment
2008 The Tipping Year For Social Media - Redux

2008 The Tipping Year For Social Media – Redux

Posted on December 10, 2007 by Jason Heller

 First off – apologies to my loyal readers who would have noticed that I haven’t posted for a few weeks while on the road. Those who know me personally know that one of my more interesting projects has nothing to … Continue reading →

Posted in Emerging Media, Marketing Links, Social Media, Society & Culture, The Marketing Industry | Tagged , , , , | Leave a comment
The Adventures of DoubleGoo: Senate Hearings

The Adventures of DoubleGoo: Senate Hearings

Posted on September 28, 2007 by Jason Heller

I’ve never thought much about how many internet companies have had to go to senate or congresional hearings to defend the basic principles of the way we do business – championing our ability to progress marketing without violating consumer privacy or creating … Continue reading →

Posted in Society & Culture, The Marketing Industry | Tagged , , | Leave a comment