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Tag Archives: Digital Media
When It Comes To Ad Tech, There’s Often No Right Answer
Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading
Agency Reality Check
Agencies behold! Today I ask you to look in the mirror and ask yourself one simple question. “Are you proud and confident of your digital services, or are you faking the funk?” If you are truly proud of your digital … Continue reading
Posted in Agencies, Standards, Trends
Tagged Agencies, Back to Basics, Digital Media
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To GRP Or Not To GRP?
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, … Continue reading
Posted in Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry
Tagged Digital Media, GRP, iGRP, Laredo Group, Online Advertising
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OMMA Ad Networks Panel
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel … Continue reading
Posted in Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends
Tagged Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising
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All of My Online Video Dreams Are Coming True This Month
Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter! Now on to my point – First TheWB.com launched a pretty much fully baked in-content … Continue reading
Newsvine / MSNBC – A Continuing Trend
In a move that continues to reinforce the power of web2.0, social media, citizen journalism, consumer involvement, or whatever other descriptor you’d like to add to the list, MSNBC (itself a successful joint venture between Microsoft and NBC) acquired social media … Continue reading
Posted in Consolidation, Content, Emerging Media, Marketing Links, Social Media, The Marketing Industry
Tagged Digital Media, MSNBC, Newsvine, Social Media
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