Tag Archives: digital marketing

Digital Marketing Procurement

Thanks to the organizers of Procurecon for Digital and Marketing Services and the enthusiastic marketing procurement professionals looking to bridge the gap between marketing, procurement and agencies. Below is one of my presentations on developing digital knowledge and expertise: Developing … Continue reading

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The Great Digital Debate

The Great Digital Debate

Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and … Continue reading

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The Digital Re-Org -- Agent of Cultural Change

The Digital Re-Org — Agent of Cultural Change

As digital marketing takes on many more forms than ever before, the multiple-tentacled beast requires an organization alignment that most marketers are just beginning to recognize — the hard way. The days of traditional and digital marketing being managed in … Continue reading

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Client/Agency Therapy

Client/Agency Therapy

Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. … Continue reading

Posted in Agencies, Client/Agency Therapy, Strategy, The Marketing Industry, Trends | Tagged , , , | 1 Comment
The Cloud, Channel Agnosticism, Consumer Choice -- "Media Everywhere"

The Cloud, Channel Agnosticism, Consumer Choice — "Media Everywhere"

Fast forward a generation … the concept and delineation of what is “TV” or “online” or “mobile” content will have not existed for some time. What we once referred to as a “media channel” will be irrelevant, and content ubiquitous. … Continue reading

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