Tag Archives: Data

When Data Fails You

When Data Fails You

Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to … Continue reading

Posted in Data Driven, Datanomics, Process, Strategy | Tagged , , | Leave a comment
Consolidation & Agency Re-Bundling

Consolidation & Agency Re-Bundling

The media agency and holding company portfolio landscape is changing before our eyes. I’ve said it many times before – the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount … Continue reading

Posted in Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged , , , , | 2 Comments