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Tag Archives: Data
When Data Fails You
Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to … Continue reading
Posted in Data Driven, Datanomics, Process, Strategy
Tagged Data, Data Strategy, Mathification
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Consolidation & Agency Re-Bundling
The media agency and holding company portfolio landscape is changing before our eyes. I’ve said it many times before – the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount … Continue reading
Posted in Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends
Tagged Agencies, Competition, Data, Datnomics, Holding Companies
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