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Tag Archives: Data Management Platform
Agencies As DMP’s
Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading
Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends
Tagged Agency Holding Companies, Audience Buying, Data Management Platform, DMP, Targeting, WPP, Xaxis
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