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Tag Archives: Content
The Social Media Spiral Of Unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading
Posted in Content, Metrics & measurement, Social Media, Trends
Tagged Content, Engagement, Facebook
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Content is Currency – How Wealthy is Your Brand?
Today content is a much more valuable currency than ever before, and if you haven’t ingrained this fundamental principle into your DNA yet, you’d better wake up and get moving… Read my complete article on content in the attention economy … Continue reading
Posted in Content, Social Media
Tagged Consumer Engagement, Content, Content Currency, Social Media
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Content Is More Than King – Content is Currency
Most people don’t realize that I started my career in the music industry. Prior to my ventures in the digital marketing industry, I founded and managed a couple of independent labels and also ran a division of one of the … Continue reading
Posted in Content, Search, Social Media
Tagged Content, Content is Currency, Content is King, Content Strategy, Social Media
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Viacom Enters The Online Video Distribution Game
In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content … Continue reading
