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Tag Archives: Client Agency Relationship
Top Three Ways Clients Can Fix Agency Relationships
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. … Continue reading
Client/Agency Therapy
Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. … Continue reading
The Agency is Dead, Long Live the Agency
There has been a lot of talk over the last couple of years about how the “agency model is broken”. While a sexy headline for marketing trades, and a great scapegoat for clients, I find this phrase a gross misrepresentation … Continue reading
Posted in Agencies, The Marketing Industry, Trends
Tagged Ad Agencies, advertising, Agency Model, Client Agency Relationship
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