Tag Archives: Branding Effectiveness

The Gray Areas Of Digital Brand Measurement

Posted on January 27, 2012 by Jason Heller

As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have … Continue reading →

Posted in Brands, Data Driven, Metrics & measurement, Modeling | Tagged , , , , | Leave a comment