Tag Archives: aQuantive

Microsoft, WPP, Avenue A, Open Ad Stream - Oh My!

Microsoft, WPP, Avenue A, Open Ad Stream – Oh My!

Posted on August 25, 2008 by Jason Heller

As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to … Continue reading →

Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Uncategorized | Tagged , , , , , | Leave a comment
Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web

Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web

Posted on February 1, 2008 by Jason Heller

I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of  a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside … Continue reading →

Posted in Agencies, Consolidation, Marketing Links, The Marketing Industry, Trends | Tagged , , , , | Leave a comment

Convergence Is In The Eye Of The Beholder

Posted on January 14, 2008 by Jason Heller

Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and … Continue reading →

Posted in Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Trends | Tagged , | Leave a comment