-
Recent Posts
Categories
Tags
Ad Agencies Ad Serving advertising Agencies agency Analytics Android aQuantive Attribution Modeling Behavioral Targeting China Client Agency Relationship Consolidation Content Copyrights Customer Service Data Portability Demand Side Platform digital marketing Digital Marketing Operations Digital Media Digital Video Doubleclick Facebook Facebook Connect Google GRP IAB iPhone Leadership Media Microsoft Mobile Mobile marketing MySpace Online Advertising Online video Privacy Social Media Social MEdia Marketing Social Networks Twitter Widgets Wireless YouTube-
Archives
Tag Archives: Analytics
Big data leaders have data driven DNA
McKinsey published this great study on how big data impacts the perofmrnace of marketing along the customer journey. There's one slide I found particularly impactful, which shows the difference in revenue and EBITDA between "big data leaders" vs the rest … Continue reading
Not All Data is “Big Data”
Big data is all the rage today – and for good reason. Gleaning actionable insights from the disparate fire hoses of unstructured data presents an enormous opportunity — for businesses, technology enablers and consultants alike. However, not all data is big data. in … Continue reading
Posted in Analytics, Data Driven, Datanomics, Metrics & measurement
Tagged Analytics, Big Data
Leave a comment
A Push Toward Social Media ROI
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of … Continue reading
Posted in Analytics, Metrics & measurement, Social Media
Tagged Analytics, ROI, Social Media Measurement, Social Media ROI
Leave a comment
Enter The Digital Media Performance Score
Last week we addressed the rampant problem of misaligned measurement and the key questions we seek to answer from a branding campaign. The key takeaways are straightforward enough: 1) Establish clear objectives; and 2) Align a measurement approach according to … Continue reading
Posted in Data Driven, Metrics & measurement
Tagged Analytics, Measurement, Performance Score, Reporting
Leave a comment
Tag, You’re It
When it comes to digital marketing measurement, tags make the world go ’round. The number of tags deployed on marketers’ websites has been increasing faster than the policies in place to manage the flow of data and the applications to … Continue reading
Posted in Ad Serving, Analytics, Datanomics, Metrics & measurement
Tagged Analytics, Tag Management, Tags
Leave a comment
One Fish, Two Fish – Attribution Modeling
Attribution modeling is possibly one of the most important topics that gets swept under the carpet or passed over due to it’s complexity, mysticism, and mental and resource intensity. But ignore it at your own peril… Dr. Seuss once said … Continue reading
Dear Marketers, You Have an Attribution Problem
Hey direct marketers – guess what – you have an attribution problem. You may not realize it yet, but if you are running campaigns in multiple digital marketing channels like search, display, affiliate marketing, and comparison shopping engines, you are … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Modeling
Tagged Analytics, Attribution, Attribution Modeling, Attribution Reporting
5 Comments
