Tag Archives: agency

Commoditizing Valuable Service- "We Didn't Budget For This"

Posted on September 19, 2009 by Jason Heller

Agencies have become commoditized. To a degree many may have deserved it. But a good strategically minded agency is a good partner and needs to be treated as such. Commoditized agencies have no problem doing spec work, or bowing to clients’ … Continue reading →

Posted in Agencies, The Marketing Industry | Tagged , , | 1 Comment
Agency Chaos (In case you were living under a rock...or just needed one thrown at you)

Agency Chaos (In case you were living under a rock…or just needed one thrown at you)

Posted on June 23, 2008 by Jason Heller

As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why … Continue reading →

Posted in Agencies, Datanomics, Emerging Media, Interoperability, Marketing Links, The Marketing Industry, Trends, Uncategorized | Tagged , , , , , , | 1 Comment
Agency Darwinism In The Web2.0 Age

Agency Darwinism In The Web2.0 Age

Posted on January 22, 2008 by Jason Heller

 Update: the following was published in MediaPost on Jan 28, 2008. In the spirit of keeping to the theme of the blurring lines between media, marketing and technology, I’d like to focus on the impact of the blur on agencies. … Continue reading →

Posted in Agencies, Emerging Media, The Marketing Industry, Trends, Web2.0 | Tagged , , , , , , , | 1 Comment