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Tag Archives: Agencies
Top Three Ways Agencies Can Fix Client Relationships
Agencies take heed. You have developed a proven process, nurtured a staff of experts who are client-service focused and utilize the best technology. Yet the client/agency relationship is suffering. While clients certainly share some of the responsibility for less-than-stellar agency … Continue reading
Posted in Agencies, Client/Agency Therapy, Strategy
Tagged Agencies, Clients, Digital Agencies, Strategy
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Client/Agency Therapy
Today I’m going to kick off a multi-part series that addresses some of the challenges facing the changing client/agency relationship, along with some solutions that clients and agencies can work together to implement. Let’s just call it – Client/Agency Therapy. … Continue reading
Agency Reality Check
Agencies behold! Today I ask you to look in the mirror and ask yourself one simple question. “Are you proud and confident of your digital services, or are you faking the funk?” If you are truly proud of your digital … Continue reading
Posted in Agencies, Standards, Trends
Tagged Agencies, Back to Basics, Digital Media
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IPG's "Media Brands" Leverages The Aggregatation of Media Services Groups
As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends
Tagged Agencies, Agency Services, Interpublic, IPG, Media Brands
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It's Not A Magical Parallel Universe, It's Just The Internet (Yes, Social Media Too)
Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant… Did the title of this post pique your interest? Good. This is a hot topic of conversation. Are you a traditional marketer or agency person, or … Continue reading
Posted in Agencies, Marketing Links, Social Media, The Marketing Industry, Trends
Tagged Agencies, integration, New Media, Social Marketing, Social Media, Twitterati
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Do Advertisers or Agencies Want Their G-TV?
Google TV is now out of Betaand pulicly accessible. Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends, TV, Uncategorized
Tagged Agencies, Collaboration, Coopetition, Google TV
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Agencies "Betta' Recognize"
Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll … Continue reading
Posted in Agencies, Datanomics, Social Media, The Marketing Industry, Trends
Tagged AAAA, Agencies
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