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Tag Archives: advertising
The Agency is Dead, Long Live the Agency
There has been a lot of talk over the last couple of years about how the “agency model is broken”. While a sexy headline for marketing trades, and a great scapegoat for clients, I find this phrase a gross misrepresentation … Continue reading
Posted in Agencies, The Marketing Industry, Trends
Tagged Ad Agencies, advertising, Agency Model, Client Agency Relationship
9 Comments
CMO = Chief Modeling Officer
Today Ad Age reported that Best Buy is shifting more advertising dollars to TV this holiday season. The consumer electronics giant wouldn’t give exact figures, but it is increasing its spending by a low double- digit percentage. In 2009, it … Continue reading
Posted in Data Driven, Datanomics, Marketing Links, Metrics & measurement, Modeling, The Marketing Industry, Trends
Tagged advertising, econometrics, Media Mix, modeling
2 Comments
The Cloud, Channel Agnosticism, Consumer Choice — "Media Everywhere"
Fast forward a generation … the concept and delineation of what is “TV” or “online” or “mobile” content will have not existed for some time. What we once referred to as a “media channel” will be irrelevant, and content ubiquitous. … Continue reading
Microsoft Invests On The Social Future: $240MM for 1.6% of Facebook?!?
Microsoft is definitely succeeding in positioning itslef in a manner equally as blurred as the lines between media and technology themselves. No different than arch-rival Google. This move however, pegs the valuation of Facebook at over $15billion, a number that may represent the strategic value of … Continue reading
