Tag Archives: Ad Serving

I Track Therefore I Am - Resolving Discrepancies

I Track Therefore I Am – Resolving Discrepancies

File Under “It’s About Freakin’ Time”! Thank you IAB for taking a step towards automating one of the mundane tasks that should not exist in our industry any longer!Hopefully it is not a witch hunt to try and pin discrepancies … Continue reading

Posted in Ad Serving, Data Driven, Metrics & measurement | Tagged , , , | 3 Comments
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading

Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged , , , , , , , | 2 Comments
Multiple Attribution Protocol - Continued

Multiple Attribution Protocol – Continued

I promised more regarding the future standard of response campaign tracking via multiple attribution so here is the next, albeit short, installment. This post focuses a bit on the devil’s advocate position on the arbitrary nature of current multiple attribution … Continue reading

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, The Marketing Industry, Trends | Tagged , , , , | 1 Comment
A New Era In Analytics Is Finally Upon Us

A New Era In Analytics Is Finally Upon Us

I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics. Why is there a resounding silence and echo when I say that? Why is the industry … Continue reading

Posted in Ad Serving, Data Driven, Datanomics, Metrics & measurement, Uncategorized | Tagged , , , , , , | 3 Comments