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Tag Archives: Ad Agencies
Top Three Ways Clients Can Fix Agency Relationships
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. … Continue reading →
Posted in Agencies, Client/Agency Therapy, The Marketing Industry
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Tagged Ad Agencies, Client Agency Relationship
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The Agency is Dead, Long Live the Agency
There has been a lot of talk over the last couple of years about how the “agency model is broken”. While a sexy headline for marketing trades, and a great scapegoat for clients, I find this phrase a gross misrepresentation … Continue reading →
Posted in Agencies, The Marketing Industry, Trends
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Tagged Ad Agencies, advertising, Agency Model, Client Agency Relationship
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9 Comments
Agency Chaos (In case you were living under a rock…or just needed one thrown at you)
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why … Continue reading →
Posted in Agencies, Datanomics, Emerging Media, Interoperability, Marketing Links, The Marketing Industry, Trends, Uncategorized
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Tagged Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media
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