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Tag Archives: Accountability
Throwning Down The Mobile 3rd Party Ad Serving Gauntlet
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of … Continue reading
Posted in Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile
Tagged Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom
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