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Category Archives: Social Media
Facebook Graph Search and the Power of Discoverability
The rollout of Facebook's Graph Search is significant on several levels. Google has become the powerhouse that it is because of the power of discoverability. Facebook has earned its way into consumers' hearts (and media share) under a different value … Continue reading
Posted in Search, Social Media, Trends
Tagged Discoverability, Facebook, Graph Search
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Forget about social business – become a digital business
The marketing services industry is firmly entrenched in the social business hype cycle. Firms are repositioning themselves as experts in social business strategy/consulting/design and preaching the need for social business transformation now. While it was Dachis Group that coined the … Continue reading
Future Trend: Price vs. Personality
This is not a 2013 prediction, but rather, the first articulation of a trend that I'm predicting for the future about what brands will mean to the evolving connected and empowered consumer in the coming years. I've been discussing some … Continue reading
Posted in Change, Digital Marketing Operations, Emerging Media, Mobile, Social Media, Trends
Tagged Brand Equity, Brand Positioning, brand strategy, Four P's, Marketing, Personality, Price
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A Push Toward Social Media ROI
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of … Continue reading
Posted in Analytics, Metrics & measurement, Social Media
Tagged Analytics, ROI, Social Media Measurement, Social Media ROI
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Reports Of The Death Of The Campaign Have Been Greatly Exaggerated
We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community … Continue reading
Posted in Social Media, Strategy, The Marketing Industry
Tagged Ad Campaign, Campaigns
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The Social Media Spiral Of Unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading
Posted in Content, Metrics & measurement, Social Media, Trends
Tagged Content, Engagement, Facebook
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Join Me at Search Marketing Expo – The Future of Search
I'll be moderating a panel at SMX East on the Future of Search – Search + Social. Search Marketing Expo is one of the largest search conferences int he industry. I'm honored to have been asked to moderate a panel … Continue reading
Posted in Conferences, Search, Social Media
Tagged Search Marketing, Social Media Optimization, Speaking
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