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Category Archives: Search
Facebook Graph Search and the Power of Discoverability
The rollout of Facebook's Graph Search is significant on several levels. Google has become the powerhouse that it is because of the power of discoverability. Facebook has earned its way into consumers' hearts (and media share) under a different value … Continue reading
Posted in Search, Social Media, Trends
Tagged Discoverability, Facebook, Graph Search
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Join Me at Search Marketing Expo – The Future of Search
I'll be moderating a panel at SMX East on the Future of Search – Search + Social. Search Marketing Expo is one of the largest search conferences int he industry. I'm honored to have been asked to moderate a panel … Continue reading
Posted in Conferences, Search, Social Media
Tagged Search Marketing, Social Media Optimization, Speaking
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Content Is More Than King – Content is Currency
Most people don’t realize that I started my career in the music industry. Prior to my ventures in the digital marketing industry, I founded and managed a couple of independent labels and also ran a division of one of the … Continue reading
Posted in Content, Search, Social Media
Tagged Content, Content is Currency, Content is King, Content Strategy, Social Media
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Where Digital Marketing Is Heading in 2010
At the risk of sounding cliche, welcome to a new decade of marketing. Indeed it is an exciting time to be a marketer. The past decade may prove to be the most pivotal ever in terms of the changes in … Continue reading
Google AdWords Builder & GoogleTV CORE Integration
Another week – another slough of progressive announcements from the industry leading giant. Google made two announcements this week, one focused for small businesses and one focused on large agencies. Honing in on the huge market of small businesses that … Continue reading
Posted in Datanomics, Interoperability, Metrics & measurement, Search, The Marketing Industry, Trends, TV
Tagged Ad Words, GoogleTV, Goole TV, Search, Search & Display
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YouTube, The New Search Powerhouse?
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries … Continue reading
Posted in Content, Digital Entertainment, Digital Video, Search, Trends
Tagged Google ads, Video Advertising, YouTube, YouTUbe Advertising
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OMMA Global NY Panel: "Competing With Search"?
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that … Continue reading
