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Category Archives: Professional Development
Digital Marketing Procurement
Thanks to the organizers of Procurecon for Digital and Marketing Services and the enthusiastic marketing procurement professionals looking to bridge the gap between marketing, procurement and agencies. Below is one of my presentations on developing digital knowledge and expertise: Developing … Continue reading
8 Steps To Digitally Align Your Organization
Today’s connected consumer is seeing to it that a CMO’s job is never done. Keeping up with the ever-evolving digital landscape, shifting consumer trends, new technologies, an influx of data, and executive pressure to perform, is tireless. While traditional channels … Continue reading
Achieving Simplicity From Complexity
"Simplicity is the ultimate sophistication."– Leonardo da Vinci We are all familiar with the old adage “less is more.” Yet there is only a half-truth in that statement. The consumer journey has become more complex. The strategies that drive how … Continue reading
Posted in Data Driven, Datanomics, Leadership, Marketing Operations, Process, Professional Development, Strategy
Tagged Big Data, Complexity, Simplicity, Strategy
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Fostering Digital Innovation
Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas. So what’s holding your team back? The answer … Continue reading
Posted in Client/Agency Therapy, Leadership, Marketing Operations, Professional Development, Strategy
Tagged Culture, Failure, Fear, Innovation, Iteration
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Rallying The Digital Troops FTW
In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at times ridiculous demands on our time and energy. Every agency exec, account supervisor or client … Continue reading
Posted in Leadership, Marketing Operations, Process, Professional Development, Strategy, Success
Tagged Digital Day, Offsite, process
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The Great Digital Debate
Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and … Continue reading
