Category Archives: Process

Achieving Simplicity From Complexity

Achieving Simplicity From Complexity

Posted on February 28, 2012 by Jason Heller

"Simplicity is the ultimate sophistication."– Leonardo da Vinci We are all familiar with the old adage “less is more.” Yet there is only a half-truth in that statement. The consumer journey has become more complex. The strategies that drive how … Continue reading →

Posted in Data Driven, Datanomics, Leadership, Marketing Operations, Process, Professional Development, Strategy | Tagged , , , | Leave a comment
Rallying The Digital Troops FTW

Rallying The Digital Troops FTW

Posted on February 7, 2012 by Jason Heller

In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at times ridiculous demands on our time and energy. Every agency exec, account supervisor or client … Continue reading →

Posted in Leadership, Marketing Operations, Process, Professional Development, Strategy, Success | Tagged , , | Leave a comment
When Data Fails You

When Data Fails You

Posted on October 12, 2011 by Jason Heller

Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to … Continue reading →

Posted in Data Driven, Datanomics, Process, Strategy | Tagged , , | Leave a comment
Refining Processes For The Changing Digital World

Refining Processes For The Changing Digital World

Posted on August 24, 2011 by Jason Heller

Digital marketing is becoming more complex by the day. Most marketers and agencies alike get mediocre grades when it comes to creating an efficient and effective workflow to manage this complexity. Everybody acknowledges process. It’s an unsexy topic, but vital … Continue reading →

Posted in Agencies, Marketing Operations, Process, The Marketing Industry | Tagged , , | Leave a comment