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Category Archives: PR
United Airlines Breaks Guitars, Can Social Media Fix Them?
In a moment of David v. Goliath glory, a United Airlines passenger, David Carroll of the Canadian folk band Sons of Maxwell, has become an interesting thorn in the side of United’s marketing department after his revenge video goes viral … Continue reading
Posted in PR, Social Media, The Marketing Industry, Trends, Viral Marketing
Tagged Airline Industry, Airlines, Customer Service, Damage Control, PR, Social Media, United Breaks Guitars
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How Nikon Nailed It
As many of you know I’m a double agent - 2 parts digital media exec and 1 part budding professional photographer. So you can imagine how excited I was last month when Nikon made the really smart move of executing … Continue reading
Posted in Content, Digital Video, Interoperability, PR, Social Media, The Marketing Industry, Trends
Tagged Blogging, Chase Jarvis, D90, Nikon, Photography Links, Video, Video Blog
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Bad Customer Service, Under My Microscope: ZapSurvey.com
Update: less than 12 hours after posting – This post already comes up on the first page of Google results for the brand ZapSurvey. Great example of the power of blogs and the need for better customer support from marketers. Update … Continue reading
Posted in PR, Social Media
Tagged Boycott, Customer Service, Online Surveys, Zap Survey, ZapSurvey.com
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