CMO - The Chief Modeling Officer

CMO – The Chief Modeling Officer

Posted on October 26, 2011 by Jason Heller

In theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need to be data-driven decisions — supported by sophisticated media mix models that predict the impact and outcome of media … Continue reading →

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The Most Dangerous Phrase In Marketing

The Most Dangerous Phrase In Marketing

Posted on October 19, 2011 by Jason Heller

There is one phrase — one mindset — that holds back more progress, creative thinking and innovation than any other. It promotes complacency and sends a clear message that stifles curiosity and experimentation. Unfortunately, it is also a fairly common … Continue reading →

Posted in Digital Marketing Operations, Leadership, Marketing Operations, Society & Culture, Success | Tagged , , , | 1 Comment
When Data Fails You

When Data Fails You

Posted on October 12, 2011 by Jason Heller

Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to … Continue reading →

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Digital Experiences Are Redefining Brands

Digital Experiences Are Redefining Brands

Posted on October 4, 2011 by Jason Heller

Has your company augmented its brand strategy or brand positioning within the last three years? If not, you may want to drop everything and add this as a priority on your marketing calendar for early 2012. Now is the time … Continue reading →

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Assumptions Are Killing Your Digital Marketing Strategies

Assumptions Are Killing Your Digital Marketing Strategies

Posted on September 28, 2011 by Jason Heller

A few months back I wrote a piece titled "Operating in Real Time: How Far Away Are We?" I must have struck a nerve with the concept of real-time marketing because I received an inbox full of email and tweets … Continue reading →

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Join Me at Search Marketing Expo - The Future of Search

Join Me at Search Marketing Expo – The Future of Search

Posted on September 13, 2011 by Jason Heller

I'll be moderating a panel at SMX East on the Future of Search – Search + Social. Search Marketing Expo is one of the largest search conferences int he industry. I'm honored to have been asked to moderate a panel … Continue reading →

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The Digital Re-Org -- Agent of Cultural Change

The Digital Re-Org — Agent of Cultural Change

Posted on September 7, 2011 by Jason Heller

As digital marketing takes on many more forms than ever before, the multiple-tentacled beast requires an organization alignment that most marketers are just beginning to recognize — the hard way. The days of traditional and digital marketing being managed in … Continue reading →

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