Asking The Tough Questions

Posted on December 20, 2011 by Jason Heller

Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions … Continue reading →

Posted in Analytics, Data Driven, DMP, DSP, Marketing Operations, Metrics & measurement, Modeling | Tagged , , , , | Leave a comment

Your Most Valuable Digital Asset For 2012

Posted on December 14, 2011 by Jason Heller

In an industry where the only headlines that eclipse the latest and greatest marketing technology is the next newly funded technology, it’s easy to lose sight of the most valuable asset within each of our organizations: our people. It may … Continue reading →

Posted in Digital Marketing Operations | Tagged , , | Leave a comment

Reports Of The Death Of The Campaign Have Been Greatly Exaggerated

Posted on December 7, 2011 by Jason Heller

We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community … Continue reading →

Posted in Social Media, Strategy, The Marketing Industry | Tagged , | Leave a comment

The Impact Of Leadership Vs. Management On The Client/Agency Relationship

Posted on November 30, 2011 by Jason Heller

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate. Last month I moderated a session at ad:tech titled “The Happy Brand/Agency Marriage.” It was a great discussion of issues that fueled … Continue reading →

Posted in Client/Agency Therapy, Leadership | Tagged , , , | Leave a comment

Top Tips for a Successful Digital Holiday Season

Posted on November 23, 2011 by Jason Heller

It’s that time of year again. Retailers have been planning the following six weeks for the last 46. If you just started holiday planning over the last few weeks, you’re probably too late to make the biggest impact for holiday … Continue reading →

Posted in E-commerce, Trends | Tagged , , , , , | Leave a comment

The Social Media Spiral Of Unengagement

Posted on November 16, 2011 by Jason Heller

There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these “relationships.” The “like” … Continue reading →

Posted in Content, Metrics & measurement, Social Media, Trends | Tagged , , | Leave a comment

CMO – The Chief Modeling Officer

Posted on October 26, 2011 by Jason Heller

In theory, I love it when digital budgets get cut. No, really, I’m not crazy. Of course, the budget cuts need to be data-driven decisions — supported by sophisticated media mix models that predict the impact and outcome of media … Continue reading →

Posted in Brands, Data Driven, Leadership, Strategy | Tagged , , , | Leave a comment