-
Recent Posts
Categories
Tags
Ad Agencies Ad Serving advertising Agencies agency Analytics Android aQuantive Attribution Modeling Behavioral Targeting China Client Agency Relationship Consolidation Content Copyrights Customer Service Data Driven Data Portability Demand Side Platform digital marketing Digital Marketing Operations Digital Media Digital Video Doubleclick Facebook Facebook Connect Google GRP iPhone Leadership Media Microsoft Mobile Mobile marketing MySpace Online Advertising Online video Privacy Social Media Social MEdia Marketing Social Networks Twitter Widgets Wireless YouTube-
Archives
Category Archives: Marketing Links
CMO = Chief Modeling Officer
Today Ad Age reported that Best Buy is shifting more advertising dollars to TV this holiday season. The consumer electronics giant wouldn’t give exact figures, but it is increasing its spending by a low double- digit percentage. In 2009, it … Continue reading
Posted in Data Driven, Datanomics, Marketing Links, Metrics & measurement, Modeling, The Marketing Industry, Trends
Tagged advertising, econometrics, Media Mix, modeling
2 Comments
Where Digital Marketing Is Heading in 2010
At the risk of sounding cliche, welcome to a new decade of marketing. Indeed it is an exciting time to be a marketer. The past decade may prove to be the most pivotal ever in terms of the changes in … Continue reading
Starting To Like The Bill Gates / Seinfeld Combo…
The TV spots weren’t thrilling me, but this longer piece of content is pretty damn funny! I was beginning to doubt Crispin Porter on the whole Gates/Seinfeld thing until I saw this. Coupled with the Mac-counter image campaign, which includes … Continue reading
Posted in Digital Entertainment, Digital Video, Marketing Links
Tagged I'm a PC, Microsoft
2 Comments
App Store Meet Android Market
Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us… The industry’s been … Continue reading
Posted in Emerging Media, Interoperability, Marketing Links, Mobile, Trends, Web2.0, Widgets
Tagged Android, Google, Mobile marketing, T Mobile G1
1 Comment
It's Not A Magical Parallel Universe, It's Just The Internet (Yes, Social Media Too)
Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant… Did the title of this post pique your interest? Good. This is a hot topic of conversation. Are you a traditional marketer or agency person, or … Continue reading
Posted in Agencies, Marketing Links, Social Media, The Marketing Industry, Trends
Tagged Agencies, integration, New Media, Social Marketing, Social Media, Twitterati
6 Comments
Agency Chaos (In case you were living under a rock…or just needed one thrown at you)
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why … Continue reading
Posted in Agencies, Datanomics, Emerging Media, Interoperability, Marketing Links, The Marketing Industry, Trends, Uncategorized
Tagged Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media
1 Comment
Square Marketing Pegs and Round Social Media Holes
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO … Continue reading
Posted in Emerging Media, Marketing Links, Social Media, The Marketing Industry, Trends, Uncategorized, Web2.0
Tagged Social Media, Social Networks, Web2.0
2 Comments
