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	<title>The Digital Blur</title>
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	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
	<lastBuildDate>Tue, 21 Feb 2012 22:02:49 +0000</lastBuildDate>
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		<title>A Push Toward Social Media ROI</title>
		<link>http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-push-toward-social-media-roi</link>
		<comments>http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 22:01:52 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Measurement]]></category>
		<category><![CDATA[Social Media ROI]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1126</guid>
		<description><![CDATA[As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of &#8230; <a href="http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/02/a-push-toward-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Fostering Digital Innovation</title>
		<link>http://www.agilitico.com/blog/2012/02/fostering-digital-innovation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fostering-digital-innovation</link>
		<comments>http://www.agilitico.com/blog/2012/02/fostering-digital-innovation/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 21:49:35 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Iteration]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1122</guid>
		<description><![CDATA[Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas. So what&#8217;s holding your team back? The answer &#8230; <a href="http://www.agilitico.com/blog/2012/02/fostering-digital-innovation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/02/fostering-digital-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Rallying The Digital Troops FTW</title>
		<link>http://www.agilitico.com/blog/2012/02/rallying-the-digital-troops-ftw/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rallying-the-digital-troops-ftw</link>
		<comments>http://www.agilitico.com/blog/2012/02/rallying-the-digital-troops-ftw/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 20:20:17 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Digital Day]]></category>
		<category><![CDATA[Offsite]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1119</guid>
		<description><![CDATA[In our fast-paced digital marketing lives, one of the most difficult things to do is to slow down. We all have busy schedules, and at times ridiculous demands on our time and energy. Every agency exec, account supervisor or client &#8230; <a href="http://www.agilitico.com/blog/2012/02/rallying-the-digital-troops-ftw/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/02/rallying-the-digital-troops-ftw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Enter The Digital Media Performance Score</title>
		<link>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enter-the-digital-media-performance-score</link>
		<comments>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:23:28 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Performance Score]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1112</guid>
		<description><![CDATA[&#160; Last week&#160;we addressed the rampant problem of misaligned measurement and the key questions we seek to answer from a branding campaign. The key takeaways are straightforward enough: 1)&#160;&#160; Establish clear objectives; and 2)&#160;&#160; Align a measurement approach according to &#8230; <a href="http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/02/enter-the-digital-media-performance-score/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Gray Areas Of Digital Brand Measurement</title>
		<link>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-gray-areas-of-digital-brand-measurement</link>
		<comments>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:20:59 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Health]]></category>
		<category><![CDATA[Branding Effectiveness]]></category>
		<category><![CDATA[Digital Branding]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1108</guid>
		<description><![CDATA[As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have &#8230; <a href="http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Great Digital Debate</title>
		<link>http://www.agilitico.com/blog/2012/01/the-great-digital-debate/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-great-digital-debate</link>
		<comments>http://www.agilitico.com/blog/2012/01/the-great-digital-debate/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 14:22:25 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Debate]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1104</guid>
		<description><![CDATA[Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and &#8230; <a href="http://www.agilitico.com/blog/2012/01/the-great-digital-debate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/the-great-digital-debate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When A Mobile App Is More Than An App</title>
		<link>http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-a-mobile-app-is-more-than-an-app</link>
		<comments>http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 14:55:22 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Epic Mix]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile app]]></category>
		<category><![CDATA[Risk]]></category>
		<category><![CDATA[Vail Resorts]]></category>
		<category><![CDATA[Vulnerability]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1101</guid>
		<description><![CDATA[If your brand doesn&#39;t have a mobile app, you&#39;ve at least considered it by now. Of course, a branded app isn&#39;t for everyone. Generally most brands seem to understand that mobile apps must provide clear utility or entertainment value to &#8230; <a href="http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asking The Tough Questions</title>
		<link>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asking-the-tough-questions</link>
		<comments>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 08:12:34 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Attribution Modeling]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Programmatic Media Buying]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1095</guid>
		<description><![CDATA[Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions &#8230; <a href="http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Most Valuable Digital Asset For 2012</title>
		<link>http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-most-valuable-digital-asset-for-2012</link>
		<comments>http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 16:50:51 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[Digital Asset]]></category>
		<category><![CDATA[Human Element]]></category>
		<category><![CDATA[Human Resources]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1090</guid>
		<description><![CDATA[In an industry where the only headlines that eclipse the latest and greatest marketing technology is the next newly funded technology, it&#8217;s easy to lose sight of the most valuable asset within each of our organizations: our people. It may &#8230; <a href="http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reports Of The Death Of The Campaign Have Been Greatly Exaggerated</title>
		<link>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated</link>
		<comments>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:21:12 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1086</guid>
		<description><![CDATA[We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra &#8212; from a larger swath of the marketing community &#8230; <a href="http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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