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	<title>The Digital Blur</title>
	<atom:link href="http://www.agilitico.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.agilitico.com/blog</link>
	<description>The Blurring of Media, Marketing &#38; Technology</description>
	<lastBuildDate>Fri, 27 Jan 2012 21:20:59 +0000</lastBuildDate>
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		<title>The Gray Areas Of Digital Brand Measurement</title>
		<link>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/</link>
		<comments>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:20:59 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Health]]></category>
		<category><![CDATA[Branding Effectiveness]]></category>
		<category><![CDATA[Digital Branding]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1108</guid>
		<description><![CDATA[As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have &#8230; <a href="http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/the-gray-areas-of-digital-brand-measurement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Great Digital Debate</title>
		<link>http://www.agilitico.com/blog/2012/01/the-great-digital-debate/</link>
		<comments>http://www.agilitico.com/blog/2012/01/the-great-digital-debate/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 14:22:25 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Debate]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1104</guid>
		<description><![CDATA[Are you passionate about the positions you take on digital marketing issues? Do you question the biases of the research you use, or the methodologies of the testing and optimization approaches employed by your agency? What about the validity and &#8230; <a href="http://www.agilitico.com/blog/2012/01/the-great-digital-debate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/the-great-digital-debate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When A Mobile App Is More Than An App</title>
		<link>http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/</link>
		<comments>http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 14:55:22 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Epic Mix]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile app]]></category>
		<category><![CDATA[Risk]]></category>
		<category><![CDATA[Vail Resorts]]></category>
		<category><![CDATA[Vulnerability]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1101</guid>
		<description><![CDATA[If your brand doesn&#39;t have a mobile app, you&#39;ve at least considered it by now. Of course, a branded app isn&#39;t for everyone. Generally most brands seem to understand that mobile apps must provide clear utility or entertainment value to &#8230; <a href="http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2012/01/when-a-mobile-app-is-more-than-an-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Asking The Tough Questions</title>
		<link>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/</link>
		<comments>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 08:12:34 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[DMP]]></category>
		<category><![CDATA[DSP]]></category>
		<category><![CDATA[Marketing Operations]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Modeling]]></category>
		<category><![CDATA[Attribution Modeling]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Programmatic Media Buying]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1095</guid>
		<description><![CDATA[Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions &#8230; <a href="http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/asking-the-tough-questions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Most Valuable Digital Asset For 2012</title>
		<link>http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/</link>
		<comments>http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 16:50:51 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Digital Marketing Operations]]></category>
		<category><![CDATA[Digital Asset]]></category>
		<category><![CDATA[Human Element]]></category>
		<category><![CDATA[Human Resources]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1090</guid>
		<description><![CDATA[In an industry where the only headlines that eclipse the latest and greatest marketing technology is the next newly funded technology, it&#8217;s easy to lose sight of the most valuable asset within each of our organizations: our people. It may &#8230; <a href="http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/your-most-valuable-digital-asset-for-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Reports Of The Death Of The Campaign Have Been Greatly Exaggerated</title>
		<link>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/</link>
		<comments>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:21:12 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Marketing Industry]]></category>
		<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Campaigns]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1086</guid>
		<description><![CDATA[We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra &#8212; from a larger swath of the marketing community &#8230; <a href="http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/12/reports-of-the-death-of-the-campaign-have-been-greatly-exaggerated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Impact Of Leadership Vs. Management On The Client/Agency Relationship</title>
		<link>http://www.agilitico.com/blog/2011/11/the-impact-of-leadership-vs-management-on-the-clientagency-relationship/</link>
		<comments>http://www.agilitico.com/blog/2011/11/the-impact-of-leadership-vs-management-on-the-clientagency-relationship/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 14:49:27 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Client/Agency Therapy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Client/Agency Relationship]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1081</guid>
		<description><![CDATA[The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate. Last month I moderated a session at ad:tech titled &#8220;The Happy Brand/Agency Marriage.&#8221; It was a great discussion of issues that fueled &#8230; <a href="http://www.agilitico.com/blog/2011/11/the-impact-of-leadership-vs-management-on-the-clientagency-relationship/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/11/the-impact-of-leadership-vs-management-on-the-clientagency-relationship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Tips for a Successful Digital Holiday Season</title>
		<link>http://www.agilitico.com/blog/2011/11/top-tips-for-a-successful-digital-holiday-season/</link>
		<comments>http://www.agilitico.com/blog/2011/11/top-tips-for-a-successful-digital-holiday-season/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 14:43:06 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Black Friday]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[Free Shipping Day]]></category>
		<category><![CDATA[Green Monday]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Holiday 2011]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1077</guid>
		<description><![CDATA[It&#8217;s that time of year again. Retailers have been planning the following six weeks for the last 46. If you just started holiday planning over the last few weeks, you&#8217;re probably too late to make the biggest impact for holiday &#8230; <a href="http://www.agilitico.com/blog/2011/11/top-tips-for-a-successful-digital-holiday-season/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/11/top-tips-for-a-successful-digital-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Spiral Of Unengagement</title>
		<link>http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/</link>
		<comments>http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:43:34 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Metrics & measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1072</guid>
		<description><![CDATA[There&#8217;s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed to developing and nurturing these connections by now, even though many have stutter-stepped their way into these &#8220;relationships.&#8221; The &#8220;like&#8221; &#8230; <a href="http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/11/the-social-media-spiral-of-unengagement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CMO &#8211; The Chief Modeling Officer</title>
		<link>http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/</link>
		<comments>http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 13:23:13 +0000</pubDate>
		<dc:creator>Jason Heller</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Data Driven]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Chief Marketing Officer]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Media Mix Modeling]]></category>

		<guid isPermaLink="false">http://www.agilitico.com/blog/?p=1069</guid>
		<description><![CDATA[In theory, I love it when digital budgets get cut. No, really, I&#8217;m not crazy. Of course, the budget cuts need to be data-driven decisions &#8212; supported by sophisticated media mix models that predict the impact and outcome of media &#8230; <a href="http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.agilitico.com/blog/2011/10/cmo-the-chief-modeling-officer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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