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Category Archives: Emerging Media
Future Trend: Price vs. Personality
This is not a 2013 prediction, but rather, the first articulation of a trend that I'm predicting for the future about what brands will mean to the evolving connected and empowered consumer in the coming years. I've been discussing some … Continue reading
Posted in Change, Digital Marketing Operations, Emerging Media, Mobile, Social Media, Trends
Tagged Brand Equity, Brand Positioning, brand strategy, Four P's, Marketing, Personality, Price
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When It Comes To Ad Tech, There’s Often No Right Answer
Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading
Cracking The QR Code
We are forever tethered to our mobile devices. All research leads to smartphones reaching or exceeding 50% of the market by the end of the year. The prospect of engaging consumers with rich brand or product experiences that provide utility, … Continue reading
Posted in Emerging Media, Mobile
Tagged Mobile Barcode, Mobile marketing, NFC, QR Codes, ScanBuy
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Keep Your Eyes on the Trends, But Your Feet on the Ground
We live in exciting times. The impact of cloud computing on media distribution, the nascent emergence of Internet-connected TVs, tablets firmly established as a new connected device category, the proliferation of digital OOH, the convergence of mobile, social and the … Continue reading
Posted in Emerging Media, The Marketing Industry, Trends
Tagged Emerging Media, Shiny Objects
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Where Digital Marketing Is Heading in 2010
At the risk of sounding cliche, welcome to a new decade of marketing. Indeed it is an exciting time to be a marketer. The past decade may prove to be the most pivotal ever in terms of the changes in … Continue reading
Uniformity Across Social & Mobile Applications
Following last week’s DigiDay Social & DigiDay Mobile conferences, I had a chance to brainstorm about how social and mobile marketing were becoming such interconnected bedfellows. The trend is only strengthening. Consumers are looking for experiential and utility value in … Continue reading
Posted in Content, Emerging Media, Interoperability, Mobile, Social Media, Trends, Widgets
Tagged Adobe, Interoperability, Mobile marketing, Social Applications, Widgets
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Is Addressable TV Advertising Finally Here?
Adjectives sound familiar? Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive. Canoe has been working … Continue reading
Posted in Emerging Media, iTV, Standards, The Marketing Industry, TV
Tagged Addressable TV, Canoe Ventures, Interactive Television, iTV
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