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Category Archives: DSP
Asking The Tough Questions
Sometimes the holidays provide just enough breathing room to think about important issues that you may not ordinarily have the time to deal with during the normal course of the rat race. Here are a few of the tough questions … Continue reading
When It Comes To Ad Tech, There’s Often No Right Answer
Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading
Agencies As DMP’s
Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading
Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends
Tagged Agency Holding Companies, Audience Buying, Data Management Platform, DMP, Targeting, WPP, Xaxis
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Here An Algorithm, There An Algorithm
Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading
DSP = Does Something Probably
Demand Side Platforms are all the rage these days, but for those who have really delved into testing multiple DSP’s, there’s a big promise that is currently not being fulfilled. Don’t get me wrong, I’m a fan and believe in … Continue reading
Posted in Ad Exchanges, Audience, DSP
Tagged Audience, Demand Side Platform, DSP, Targeting
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The Cost of Privacy in Online Advertising
The Privacy Man cometh. Now it’s time to figure out who is going to payeth! The industry has formally taken a stance to thwart the strong arm of the FTC by enforcing compliance of self regulatory guidelines on data collection … Continue reading
Networks in DSPs' Clothing
The increase in buzz and actual growth of the Demand Side Platform (DSP) / Real Time Bidding (RTB) market is not news anymore. The trend of separating audience profiles from media and empowering media buyers to bid on specific audience … Continue reading
Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, Trends
Tagged Ad Exchanges, Demand Side Platform, DSP, Yield Optimization
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