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Category Archives: Digital Video
AGILITI at Internet Week
If you’re a marketer or work in any capacity in the digital marketing industry, mark your calendars – June 6-13, 2011 is Internet Week in New York. I’ll be moderating exciting panels at two OMMA events, and hope to see … Continue reading
Posted in Consolidation, Digital Entertainment, Digital Video, Social Media
Tagged Advertising Week, Online video, Social Media
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Meme Me Up Scotty – Leveraging Internet Memes
Many of my readers may already be aware of my life outside of the digital marketing industry. As publisher of a burgeoning niche digital media business, I have been experiencing the other side of the proverbial coin – producing and … Continue reading
Posted in Digital Video, Society & Culture, Trends, Viral Marketing
1 Comment
What Digital Media Can Learn From The 2009 Upfronts
For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire media ecosystem, and ignoring the largest macro-economic event in the media industry is not … Continue reading
Posted in Digital Video, Standards, The Marketing Industry, Trends, TV
Tagged 2009 Upfronts, Media Upfronts, TV Upfronts
1 Comment
Buyer & Seller Collaboration "The Pool" Aims To Create New Online Video Standards
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new … Continue reading
Posted in Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, Trends, TV
Tagged Media Mix, Online video, The Pool, Vivaki
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History Was Made – In Politics, Society, Culture…and Online
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and … Continue reading
Posted in Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, Trends, TV
Tagged Data Portability, Facebook Connect, History, Obama, Social Media History
2 Comments
YouTube, The New Search Powerhouse?
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries … Continue reading
Posted in Content, Digital Entertainment, Digital Video, Search, Trends
Tagged Google ads, Video Advertising, YouTube, YouTUbe Advertising
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Starting To Like The Bill Gates / Seinfeld Combo…
The TV spots weren’t thrilling me, but this longer piece of content is pretty damn funny! I was beginning to doubt Crispin Porter on the whole Gates/Seinfeld thing until I saw this. Coupled with the Mac-counter image campaign, which includes … Continue reading
Posted in Digital Entertainment, Digital Video, Marketing Links
Tagged I'm a PC, Microsoft
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