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Category Archives: Datanomics
Not All Data is “Big Data”
Big data is all the rage today – and for good reason. Gleaning actionable insights from the disparate fire hoses of unstructured data presents an enormous opportunity — for businesses, technology enablers and consultants alike. However, not all data is big data. in … Continue reading
Posted in Analytics, Data Driven, Datanomics, Metrics & measurement
Tagged Analytics, Big Data
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Achieving Simplicity From Complexity
"Simplicity is the ultimate sophistication."– Leonardo da Vinci We are all familiar with the old adage “less is more.” Yet there is only a half-truth in that statement. The consumer journey has become more complex. The strategies that drive how … Continue reading
Posted in Data Driven, Datanomics, Leadership, Marketing Operations, Process, Professional Development, Strategy
Tagged Big Data, Complexity, Simplicity, Strategy
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When Data Fails You
Data is not the Holy Grail. Data does not trump solid strategic thinking and planning. Data is not the magic cure for all your marketing woes. Data is, however, a tool that, when used properly, can help provide insights to … Continue reading
Posted in Data Driven, Datanomics, Process, Strategy
Tagged Data, Data Strategy, Mathification
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When It Comes To Ad Tech, There’s Often No Right Answer
Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading
Operating in Real Time: How Far Away Are We?
Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading
Agencies As DMP’s
Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading
Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends
Tagged Agency Holding Companies, Audience Buying, Data Management Platform, DMP, Targeting, WPP, Xaxis
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Here An Algorithm, There An Algorithm
Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading
