Category Archives: Data Driven

Assumptions Are Killing Your Digital Marketing Strategies

Assumptions Are Killing Your Digital Marketing Strategies

Posted on September 28, 2011 by Jason Heller

A few months back I wrote a piece titled "Operating in Real Time: How Far Away Are We?" I must have struck a nerve with the concept of real-time marketing because I received an inbox full of email and tweets … Continue reading →

Posted in Data Driven, Leadership, Strategy | Tagged , , , | Leave a comment
When It Comes To Ad Tech, There's Often No Right Answer

When It Comes To Ad Tech, There’s Often No Right Answer

Posted on August 31, 2011 by Jason Heller

Confused about the growing eco-system of marketing technologies and how they impact your business? Don’t worry, you’re not alone. By now you are at least considering, if not already testing, how DSP’s, DMP’s, dynamic creative optimization, attribution, tag management, and … Continue reading →

Posted in Ad Serving, Analytics, Consolidation, Data Driven, Datanomics, Digital Marketing Operations, DMP, DSP, Emerging Media, Marketing Operations, Mobile | Tagged , , , | 1 Comment
Operating in Real Time: How Far Away Are We?

Operating in Real Time: How Far Away Are We?

Posted on July 13, 2011 by Jason Heller

Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create … Continue reading →

Posted in Analytics, Data Driven, Datanomics, Digital Marketing Operations, Leadership, Trends | Tagged , , , , | Leave a comment
Agencies As DMP's

Agencies As DMP’s

Posted on June 29, 2011 by Jason Heller

Winds of change are blowing down the halls of major media agencies. The race to develop data management and audience buying platforms is on. Does this surprise anyone? I hope not. It’s a logical evolution and has been underway for … Continue reading →

Posted in Agencies, Audience, Data Driven, Datanomics, DMP, DSP, Modeling, Trends | Tagged , , , , , , | Leave a comment
Proxy Metric Ghettos

Proxy Metric Ghettos

Posted on June 15, 2011 by Jason Heller

The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading →

Posted in Agencies, Analytics, Brands, Client/Agency Therapy, Data Driven, Metrics & measurement, The Marketing Industry | Tagged , , , , | Leave a comment
Here An Algorithm, There An Algorithm

Here An Algorithm, There An Algorithm

Posted on May 25, 2011 by Jason Heller

Unless you have been living under a rock, you are well aware of the growing skew towards math and science in the digital media industry. We are operating in the age of the algorithm. So let’s put digital marketing technology … Continue reading →

Posted in Ad Exchanges, Ad Networks, Audience, Behavioral Targeting, Data Driven, Datanomics, DSP, The Marketing Industry, Trends | Tagged , , | 2 Comments
Media And Creative's Relationship Status -- It's Complicated

Media And Creative’s Relationship Status — It’s Complicated

Posted on May 4, 2011 by Jason Heller

Imagine for a moment that media and creative were a couple on Facebook. Let’s explore the emotional and awkward roller coaster ride of this public relationship. Relationship Status: Creative: It’s Complicated Media: In an Open Relationship The last decade has … Continue reading →

Posted in Creative, Data Driven, Datanomics, The Marketing Industry, Trends | Tagged , , , | Leave a comment