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Category Archives: Consolidation
Consolidation & Agency Re-Bundling
The media agency and holding company portfolio landscape is changing before our eyes. I’ve said it many times before – the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount … Continue reading
Posted in Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends
Tagged Agencies, Competition, Data, Datnomics, Holding Companies
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Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside … Continue reading
Posted in Agencies, Consolidation, Marketing Links, The Marketing Industry, Trends
Tagged aQuantive, Brian McAndrews, Consolidation, Microsoft, Yahoo
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8 Predictions for 2008 – You Know I Had To Do It…
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve … Continue reading
Posted in Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing Links, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets
Tagged 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media
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FTC Approves DoubleGoo
I just received an alert from CNN Money that the FTC approved the Doubleclick/Google deal 4-1. It was FTC Commissioner Pamela Jones Harbour who objected to the merger and stated ‘because I make alternate predictions about where this market is … Continue reading
$300 Million, You Digg?
Attention Web2.0 evangelists and all marketers large and small…The buzz about the potential (or impending) sale of the largest social bookmark brand, Digg, has picked up this week as VentureBeat and TechCrunch covered the news of Allen & Company’s engagement … Continue reading
Posted in Consolidation, Content, Emerging Media, Interoperability, Social Media, Web2.0
Tagged Consolidation, Digg, Social Bookmark, Social Media, Web 2.0
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Microsoft Invests On The Social Future: $240MM for 1.6% of Facebook?!?
Microsoft is definitely succeeding in positioning itslef in a manner equally as blurred as the lines between media and technology themselves. No different than arch-rival Google. This move however, pegs the valuation of Facebook at over $15billion, a number that may represent the strategic value of … Continue reading
Newsvine / MSNBC – A Continuing Trend
In a move that continues to reinforce the power of web2.0, social media, citizen journalism, consumer involvement, or whatever other descriptor you’d like to add to the list, MSNBC (itself a successful joint venture between Microsoft and NBC) acquired social media … Continue reading
Posted in Consolidation, Content, Emerging Media, Marketing Links, Social Media, The Marketing Industry
Tagged Digital Media, MSNBC, Newsvine, Social Media
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