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Category Archives: Client/Agency Therapy
What It Means to Be the Client of the Future
As agencies focus on what it means to be the agency of the future, marketers are facing an evolution of their own. Winning the hearts and minds of the the empowered and connected consumer requires the development and integration of … Continue reading
Posted in Agencies, Brands, Change, Client/Agency Therapy, Digital Marketing Operations, Digital Transformation, Leadership, Marketing Operations, Strategy, The Marketing Industry
Tagged Change Management, Digital Marketing Operations, Digital Strategy, Digital Transformation, marketing operations
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8 Steps To Digitally Align Your Organization
Today’s connected consumer is seeing to it that a CMO’s job is never done. Keeping up with the ever-evolving digital landscape, shifting consumer trends, new technologies, an influx of data, and executive pressure to perform, is tireless. While traditional channels … Continue reading
Fostering Digital Innovation
Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas. So what’s holding your team back? The answer … Continue reading
Posted in Client/Agency Therapy, Leadership, Marketing Operations, Professional Development, Strategy
Tagged Culture, Failure, Fear, Innovation, Iteration
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The Impact Of Leadership Vs. Management On The Client/Agency Relationship
The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate. Last month I moderated a session at ad:tech titled “The Happy Brand/Agency Marriage.” It was a great discussion of issues that fueled … Continue reading
Proxy Metric Ghettos
The digital marketing industry has insidiously trained itself to believe in marketing stories painted through the lens of proxy metrics. To a degree this is no different than any other medium. On the other hand, our digital world is rife … Continue reading
Being Busy Versus Being Productive
The world is not short on ideas. However, walking the talk and playing your role in facilitating the execution of ideas and helping to move a project or a business from point A to point B is harder to do. … Continue reading
Posted in Agencies, Brands, Client/Agency Therapy, Society & Culture, Success, The Marketing Industry
Tagged busy, busyness, priorities, process, success
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Top Three Ways Clients Can Fix Agency Relationships
Last week we discussed the top three ways that agencies can improve the client/agency relationship. Of course there are two parties to every relationship, and this week we delve into what clients can do to improve relationships with their agencies. … Continue reading
