Category Archives: Widgets

Mobile Payments, Coming To an iPhone Near You

Posted on September 24, 2009 by Jason Heller

Aren’t the constant glimpses of the future in our everyday lives awesome. I just downloaded the new Starbucks applications on my iPhone and caught one of those glimpses.  Note: I’m not sure why they split these apps into two, I was … Continue reading →

Posted in Mobile, Widgets | Tagged , , , , , | 1 Comment

Uniformity Across Social & Mobile Applications

Posted on September 21, 2009 by Jason Heller

Following last week’s DigiDay Social & DigiDay Mobile conferences,  I had a chance to brainstorm about how social and mobile marketing were becoming such interconnected bedfellows. The trend is only strengthening. Consumers are looking for experiential and utility value in … Continue reading →

Posted in Content, Emerging Media, Interoperability, Mobile, Social Media, Trends, Widgets | Tagged , , , , | Leave a comment

FBI2.0 – 10 Most Wanted, The Widget

Posted on December 2, 2008 by Jason Heller

Is it just me, or is it a total “duh” moment that the FBI should be utilizing social tools, and content syndication to deputize the socially minded consumer base. Hence, the FBI’s 10 most wanted, the widget. I’m sure there … Continue reading →

Posted in Web2.0, Widgets | Tagged , , | 1 Comment

Elf Yourself 2008 – "Viral Optimization", If You Will

Posted on November 22, 2008 by Jason Heller

Last year over 25 million Americans Elved themselves. Heck, even the anchors from Good Morning America Elved themselves on the air – talk about a “viral success”. Did you Elf yourself? Do you remember what brand provided the cool elfinator? … Continue reading →

Posted in Uncategorized, Viral Marketing, Web2.0, Widgets | Tagged , , , , | 1 Comment

App Store Meet Android Market

Posted on September 24, 2008 by Jason Heller

Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us… The industry’s been … Continue reading →

Posted in Emerging Media, Interoperability, Marketing Links, Mobile, Trends, Web2.0, Widgets | Tagged , , , | 1 Comment

The Social Network Triad: Developers, Marketers & Consumers

Posted on May 2, 2008 by Jason Heller

MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put … Continue reading →

Posted in Interoperability, Open Source, Social Media, Uncategorized, Web2.0, Widgets | Tagged , , , | 1 Comment

Widget Ads :: Rich Media With A Social Twist

Posted on February 7, 2008 by Jason Heller

I admit it. I love widget advertising. It adds a social media element to rich media, and on a larger scale, it helps social media become better entrenched in the consumer’s online journey, versus existing only at destination points. With … Continue reading →

Posted in Interoperability, Rich Media, Social Media, The Marketing Industry, Trends, Web2.0, Widgets | Tagged , , , , | Leave a comment