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Category Archives: Uncategorized
A New Era In Analytics Is Finally Upon Us
I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics. Why is there a resounding silence and echo when I say that? Why is the industry … Continue reading
Digital Marketing Round-Up
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big … Continue reading
Posted in Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki
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Agency Chaos (In case you were living under a rock…or just needed one thrown at you)
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why … Continue reading
Posted in Agencies, Datanomics, Emerging Media, Interoperability, Marketing Links, The Marketing Industry, Trends, Uncategorized
Tagged Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media
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Square Marketing Pegs and Round Social Media Holes
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO … Continue reading
Posted in Emerging Media, Marketing Links, Social Media, The Marketing Industry, Trends, Uncategorized, Web2.0
Tagged Social Media, Social Networks, Web2.0
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The Social Network Triad: Developers, Marketers & Consumers
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put … Continue reading
Posted in Interoperability, Open Source, Social Media, Uncategorized, Web2.0, Widgets
Tagged Applications, Developers, MySpace, Widgets
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Do Advertisers or Agencies Want Their G-TV?
Google TV is now out of Betaand pulicly accessible. Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends, TV, Uncategorized
Tagged Agencies, Collaboration, Coopetition, Google TV
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Taking A Few Weeks Off!
I’ll be on an expedition in Indonesia on a much needed break for through the end of April. With limited internet access I can’t do much blogging, so until I return…
Posted in Uncategorized
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