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Category Archives: TV
New Online Video Hub on The Block, Revived Brand – The WB
Yes that’s right, Warner Brothers revives The WB brand and launches TheWB.com as an online video hub poised to compete with Hulu.com (my favorite time killer when sitting in a plane on the runway on delayed flights). Actually Warner Brothers … Continue reading
Posted in Content, Digital Entertainment, Digital Video, The Marketing Industry, Trends, TV
1 Comment
Facebook Embraces Video, While NBC Quarantines It
I could have easily titled this post “A tale of two platforms – the old and the new”… Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video … Continue reading
Posted in China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video
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Digital Marketing Round-Up
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big … Continue reading
Posted in Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, The Marketing Industry, Trends, TV, Uncategorized, Web2.0
Tagged Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki
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Do Advertisers or Agencies Want Their G-TV?
Google TV is now out of Betaand pulicly accessible. Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar … Continue reading
Posted in Agencies, Consolidation, Datanomics, The Marketing Industry, Trends, TV, Uncategorized
Tagged Agencies, Collaboration, Coopetition, Google TV
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Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer
This is from my MediaPost column published today… I WANT TO MAKE A bold prediction: TV on the Internet. The siloing of online and TV audiences will never work the way networks expect for three simple reasons. 1) The innate … Continue reading
Posted in Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, The Marketing Industry, Trends, TV
Tagged TV on the internet
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Media & Technology Get A French Kiss
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”. This move is aimed … Continue reading
Posted in Datanomics, Search, Society & Culture, The Marketing Industry, Trends, TV
Tagged France, Google
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Super Bowl Marketing – More Than TV – Did Marketers Miss The SEM Mark?
The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, … Continue reading
Posted in Search, Society & Culture, The Marketing Industry, TV
Tagged Brooklyn, NY, Search, SEM, Super Bowl
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